7 Things You Can Learn From A Masters In Global Marketing

August 27, 2022

7 Things You Can Learn From A Masters In Global Marketing

Statista.com estimated in 2019 that the global marketing industry could have a value of $34.61 billion! This figure was expected to reach $34.61 billion by the end of 2021. This makes the international marketing sector one of the biggest professional domains in the world!

What makes the marketing domain so enticing to young professionals? Is a marketing career worth your consideration? And, how essential is a master’s in marketing to break into the enormous industry? Let’s find out!

1. Boost Your Salary

The data is clear: Master’s degree holders take home, on average, nearly 20 percent more in weekly earnings than professionals whose highest degree is a bachelor’s. If you work in the field of marketing but would like to increase your earning potential, a master’s degree could help you on that path.

A master’s in marketing offers multiple avenues for salary growth. The array of technological skills you will develop in a forward-thinking marketing master’s degree program can prepare you to take on more responsibility at your current company and seek increased compensation based on your new skills, and a master’s degree will also make you more valuable if you plan to reenter the job market.

2. Stay Ahead of the Curve

Marketing as a field is defined by constant change, as strategies and messaging must evolve to keep pace with shifting cultural sensibilities and improving technology. To accommodate this demand, the most valuable marketing master’s degrees emphasize the tools and skills that are at the cutting edge of the field.

Expertise in contemporary marketing technology, or “MarTech,” is essential for those who wish to thrive in any role in the current digital marketing ecosystem. This includes not only mastering the use of key marketing software like Salesforce, Google Analytics, and Marketo, but developing a keen sense of best practices for digital marketing strategies such as search engine optimization, internet advertising, social media marketing, and more.

3. Marketing skills are essential for entrepreneurs

Are you full of innovative ideas and want to have your own business? Then you will have to base your business decisions on Marketing knowledge. You will:

  • Do market research: learn about the target customers, their needs, behavior, and preferences
  • Understand global marketing trends: as they are top priorities of business owners in 2021, you will learn how these trends affect society and its everyday choices
  • Learn how to advertise your business by using creative methods and inspire people to buy your products and services
  • Plan marketing campaigns, meet with clients and develop interesting strategies to stand out among your competitors

4. Marketing studies improve your communication skills

As negotiation and presentation are a vital part of Marketing, marketers need to master their way of communication, making it relevant, worthwhile, and compelling, so that they can create a strong connection with their audience. The better the story of your business is, the more likely customers will be to notice, remember, and agree with you.

Not to mention that once you become good at Marketing communication, you can use your new skills even in day-to-day life. For example, when trying to persuade your friends to take a certain action, you will use your analytical thinking and strong arguments and achieve your goal in no time!

5. Various Marketing specialisations to choose from

As Marketing itself is a very broad academic discipline, students also get familiar with more specific parts of it, such as:

  • Social Media Marketing – using social media platforms like Facebook, Instagram, and Snapchat to reach potential customers
  • Email Marketing – developing relationships with clients through sending emails and making your brand more visible
  • Offline Marketing – focusing on traditional media, such as billboard ads, television, radio and print media
  • Influencer Marketing – using famous individuals, who are experts in a certain area and have a huge following, to boost recommendations about your brand

6. Marketing jobs are popular, diverse, and well-paid

There is an increasing demand for marketers in 2021, and nearly all industries require marketing roles. Here are some of the most common job titles with their average yearly salary (according to data from PayScale and Glassdoor):

  • Digital Marketing Manager – 74,000 USD/year
  • Social Media Manager – 44,000 USD/year
  • SEO Manager – 80,000 USD/year
  • Content Marketing Manager – 67,000 USD/year
  • Product Marketing Manager – 114,000 USD/year
  • Brand Marketing Manager – 87,000 USD/year

7. Employers love Masters in Marketing graduates

Ultimately, a Master in Marketing will boost your career because employers recognize and value the degree. If you’ve done a Marketing MSc, employers know you’ve got the skills and knowledge to perform well in your job.

And that can be for any company in any industry. Microsoft, Uber, L’Oréal all have marketing teams. Marketing skills—like data analytics, customer research, branding—are sought-after by employers and can be used across functions. A Marketing MSc can therefore lead to higher level management or consultant jobs a few years after graduation.

About Aventis Graduate School

Aventis is a Global Graduate School, headquartered in Singapore with more than 60,000 learners across the world. Established since 2007, Aventis collaborates with leading universities across the United Kingdom and the United States to deliver best in class graduate education for working professionals across Asia. Aventis offers an exciting suite of business programmes including Master of Business Administration (MBA) and Master of Science in Global Financial Management.

A marketing background allows you to employ your creativity to solve industry problems and lead large-scale promotional campaigns. A good marketing degree can not only hone your marketing skills but also provide placement assistance to boost your career prospects.

The Part-time Master of Science in Global Marketing programme offered by Aventis from Roehampton University is a marketing course worth noticing. The course is great for you if you are a busy working professional as it is 10 months part-time. The programme allows you to learn globally recognised digital marketing practices that are used by MNCs.

Join over 3,000 Successful graduates. 

Embark on your learning journey with us today, find out more at www.aventis.edu.sg Save on Programme fees with referral and enjoy up to $1,000* savings when you invite your colleagues to join you!

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