Master of Science in Global Marketing

Start Date

7 October 2023


9 Months Part Time


100% Online (Zoom)


100% Coursework

Master of Science in Global Marketing

Awarded by University of Roehampton, London

Course Overview

The Roehampton MSc Global Marketing programme would be an intensive programme that will

  • Enhance your career in the marketing industry and related specialised areas
  • Ensure your ‘global career readiness’
  • Focus on responsible leadership for sustaining competitive advantage and managing projects in a global context
  • Place emphasis on the analysis of global organisations’ best practices and strategies
  • Equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real-world impact, and practitioner
  • Prepare you for the challenges of senior management within a competitive global environment
9 Months Part Time
Ranked 6th Best University in London for Marketing*

*The Complete University Guide - University League Tables 2021

Chartered Management Institute (CMI) Accredited
Over 175 Years in Providing Higher Education

The programme is delivered by academics and practitioners who are leading experts in their field and is characterised by quality teaching that is research-informed. There will be an opportunity to pursue a consultancy project with either a multinational corporation or a leading small and medium-sized enterprise (SME) across Asia.

Ranked Best Modern University for Research Quality

Jointly Ranked Best Modern University in Research Quality in the latest Research Excellence Framework (REF) 2021 Report. The REF2021 results demonstrate that 77% of the research submitted by the University of Roehampton was “world-leading” or “internationally excellent”.

Career Opportunities

You will emerge from the Roehampton MSc Global Marketing with well-developed strategic marketing and global brand management skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME, or start your own consultancy business.

Our Roehampton graduates are employed across many industries and leading companies across Asia. Some of these companies include (are not limited to)

  • Alibaba Group 
  • BASF
  • Cathay Pacific
  • Changi Hospital
  • DBS
  • Estee Lauder
  • Fuji Xerox
  • Great Eastern
  • Keppel FELS
  • KPMG
  • Marina Bay Sands
  • National University Hospital (NUH)
  • Resort World Sentosa
  • Ricoh
  • Singapore Armed Forces
  • Sembcorp
  • Standard Chartered Bank
  • Walt Disney
  • UOB

Roehampton Master’s Class Profile of 2022

40 Years Old On Average
15 Years Of Corporate Experience On Average
99% Working Professionals
55% Female : 45% Male
26% Senior Management
44% Middle Management
30% Professionals and Executives

Our students come from esteemed organisations like

A*Star, Alibaba Group, Cathay Pacific Airways, DBS Bank, ERA Reality Network, Fuji Xerox, Great Eastern Life, Keppel FELS, Marina Bay Sands, National University Hospital, Pan Pacific Retail Management (Singapore), Resort World Sentosa, Ricoh Asia Pacific, Sembcorp LVMH Group, SMRT Corporation, Standard Chartered Bank, and more.

Why Choose Aventis ?

Gain access to an outstanding education built on Aventis’ 15 years of exceptional global reputation in graduate education. Earn a qualification from a graduate school that you can trust and respect.

Aventis is one of only 4 Business Schools in Singapore that is
a member of the Executive MBA Council, the World’s Leading Body
that champions advancement in MBA. Other members include the National University of Singapore, (NUS), Singapore Management University (SMU), and Nanyang Technological University (NTU)

Aventis is one of only 8 Business Schools in Singapore that is part of AACSB International Business Education Alliance. Other members include the Singapore University of Social Science (SUSS), National University of Singapore (NUS), and Singapore Management University (SMU)

Programme Structure

The University of Roehampton, London Master of Science in Global Marketing comprises 7 modules plus a choice of an academic dissertation or consultancy project. This part-time MSc in Global Marketing is designed to provide a competitive edge with a strong emphasis on. This is a 100% coursework-based programme.

Start Date

7 October 2023


9 Months Part Time


09:00am - 05:30pm

Programme Delivery

Upon the successful completion of your MSc Global Marketing programme, you will have the knowledge, skills, and confidence to lead and manage global business operations, absorb complex information, make difficult strategic decisions, communicate them effectively, and lead and manage cross-cultural project teams.

9am to 5:30pm9am to 5:30pm9am to 5:30pm9am to 5:30pm

Senior Faculty

Prof Malick SY

PhD in Economics & Finance

  • Professor of Finance at Royal Melbourne Institute of Technology (RMIT)
  • Has more than 25 years of experience in financial consulting and advisory to many financial institutions
  • Visiting Professor at the City University of New York (USA)

Mr Frankie Yee

Master of Business Administration

  • An experienced faculty with 15 years of lecturing experience
  • Conducted various corporate training courses and public talk forums
  • Has been in the education and consultancy industry for more than 5 years

Mr Alvin Tham

Masters of Business Administration 

  • Director, Marketing at MindChamps Preschool
  • 14 years of experience in the areas of branding, marketing, market analysis, strategic communications, crisis communications, corporate strategy, public relations, strategic planning, policy conceptualization and implementation
  • Senior Manager, Marketing Communications, Public Libraries Services Division (PLS) at the National Library Board, Singapore

Mr Kirk Chua

Master of Business Administration

  • Set up the first ever Changi Testing Facility for swab testing operations to support national initiative
  •  Participated in the hurricane Katrina evacuation mission
  • Initiated and launched the e-Lost and Found reporting project to increase passenger experience and staff productivity

What Will You Learn?

Global Brand Management

The biggest brands now all focus on brand management, but what is it all about? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. This module develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.


The global digital marketing software market size was estimated at USD 56.52 billion in 2021 and is expected to reach USD 65.33 billion in 2022. In this module, you will examine the impact of digital marketing tools, techniques, and concepts on traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.

Leadership & Change Management

Change can be driven by various forces—customers, technology, markets. Nevertheless, research has shown that most change initiatives have failed to accomplish their intended outcomes while possibly even limiting the potential of an organisation along with its people. In this module, students will gain an understanding of leadership as well as change in organisations while shedding light on change management issues in today’s fast-paced economy.

Strategic Marketing

Marketing plays an important role in establishing relationships between customers and the organizations offering to the market. It gives us the confidence to want to try a new product in the market or stay loyal to a brand. The Strategic Marketing module provides students with a critical, comprehensive understanding of how international companies implement marketing strategies to create a competitive advantage and customer value surrounding globalisation, the digital revolution, and sophisticated consumers.

Global Strategic Management

Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders, and the public. For example, many companies have taken steps to improve the environmental sustainability of their operations, through measures such as installing renewable energy sources or purchasing carbon offsets. This module provides you with a critical and clear understanding of corporate strategy and corporate social responsibility in an international business context.

Financial Performance Management

What is financial performance management? Also known as corporate performance management, financial performance management refers to the ways that a company manages and monitors financial results across an organization. This module provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.

Business Research Methods

Financial research seeks to provide a collection of quality research articles that reflect the current and primary issues in financial markets, this helps a company make the best decision. This module provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.

Consultancy Project

This module provides you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses, to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.


This module provides you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses, to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential, and managerial skills.

At least 21 years old with a Bachelor's degree in any field


Graduate/Postgraduate Diploma from Private Education Institutions or equivalent with a minimum of 8 years work experience


Candidates 30 years old and above with 8 years of work experience but without academic qualifications can be considered on a case-by-case basis

Degree Awarded

You will be awarded a Master of Science in Global Marketing degree by University of Roehampton, London, the same as that awarded on-campus.

Success Stories

"It was a great experience to study at Roehampton. The flexibility of the courses and the study materials available at the student library have helped me a lot in my research for my assignments. The staff and the faculties are friendly and helpful to help me with my doubts."
Ms. Rachel Chan
Soljitz Asia
"Believe me, there are many institutions out there offering the path, but none come close to the one I’m in now. The Roehampton Master's recognises the working class dilemma, the infinite struggle to learn and achieve. With a curriculum that tailors to busy individuals such as myself, I am more than happy that I have found my pathway to success. Aventis has good student support, a team of dedicated academic staff, and, of course, an excellent ecosystem of students from various business disciplines! I’m so motivated that I’m already thinking about going for my doctoral studies!" 
Mr. Hamid Hassan
Director & Owner of Hamid Rashid Hassan

Frequently Asked Questions

What are the benefits of pursuing a Part-time Masters?

One of the biggest benefits of pursuing a part-time Masters is having the flexibility to continue working. Most students at Aventis are working professionals, and our part-time Masters in Singapore allow them to progress in their careers without sacrificing their studies. Students can also study at their own pace and build a professional network simultaneously.

Does Part-time Masters help in Career and Salary ?

Earning a Masters can certainly increase your earning potential. According to a survey conducted by the Graduate Management Admission Council (GMAC), the median base salary for recent Masters graduates in the United States was $115,000 in 2020, compared to $85,000 for those with just a bachelor's degree.

However, the impact a Masters has on salary can depend on several factors, including the industry, location, and job function. Besides salary increment or promotion, a Masters can help you develop valuable skills and knowledge that can be applied to a variety of industries and roles, making you a more desirable candidate for high-paying positions. But it's worth noting that a Masters program can be expensive, and you should carefully consider the potential return on investment before committing to one.

What is the difference between a Part-time Masters and a Full-time Masters?

Full-time Masters tend to be more academically rigorous but take place for only two years. As such, the programme does not accommodate working schedules. On the other hand, part-time Masters are less competitive and grant more flexibility and freedom for working students. Singapore Part-time Masters are typically completed in three years.

Why should I pursue a Part-time Masters in Singapore with Aventis-Roehampton London?

Pursuing a part-time Masters with Aventis-Roehampton London will provide a rewarding academic experience. Ranked 10th in the Times Good University Guide, regarded as one of the largest Masters by the Singapore Business Review, and globally accredited, Roehampton's Masters  can hone your expertise and knowledge in the business field and prepare you to become a global leader.

Is there a maximum age limit to apply for a Masters degree?

There is no maximum age limit for studying a Masters program. Most Masters programs do not have an upper age limit, and individuals of all ages, including older adults, are eligible to enroll in Masters programs.

Masters programs are designed for professionals with varying levels of work experience, and many Masters students are mid-career professionals or experienced executives seeking to advance their careers or transition into leadership roles. As such, older adults who are interested in pursuing a Masters for personal or career reasons can certainly consider doing so.

Should only individuals interested in leadership roles take up a Masters course?

A Masters is a versatile degree which has diverse specializations and multiple applications in different professional domains. Candidates with a good educational background, excellent communication skills, and creativity can be transformed into valuable resources for different domains and sectors. People from different educational backgrounds can join a Masters program to specialize fields like Finance, Human Resources, Education, Fashion, Information Technology etc. in roles as Analysts, Strategists, Consultants, Developers, Advisors, Start Up Business Founders.

Which is the best Masters program in Singapore?

There is no "best" Masters program as it depends on individual preferences, career goals, and programme delivery preferences.

Each Masters programme comes with its own strengths and benefits.

There are numerous reputable Masters programs offered by renowned Singapore Universities including National University of Singapore and Singapore Management University.

What are the factors to consider when applying for a Masters?

Some factors to consider when determining the best Masters program for you may include:

Reputation: Consider the reputation of the University offering the Masters program. Look for Masters program that are accredited and recognized for their successful track record, academic excellence, faculty expertise, and industry connections.

Curriculum and Assessment: Review the curriculum offered in the Masters program to ensure they align with your career goals and interests. Some programs offer 100% Coursework assessments whilst other program requires examination. So choose a program that offers the right mix of courses and assessment for your needs.

Faculty and Resources: Consider the credentials and experience of the faculty members in the Masters program, as well as the resources available, such as networking opportunities, career services, and access to industry leaders and alumni networks.

Networking & Industry Exposure:  Masters programs that offer exposure to international business, networking opportunities, and access to diverse industries and markets are preferred for most busy working professionals

Cost and Financial Grant: Masters programs is a major financial investment, so consider the cost of tuition, fees and available financial aid options, including scholarships, grants, and loans.

Alumni Success: Look for Masters with a strong track record in Singapore and into the success of the school's alumni and their career trajectories after completing the Masters program. A strong alumni network can provide valuable connections and opportunities for networking and career advancement.

To conclude, It's important to thoroughly research and compare different Masters programs based on your unique needs and goals. Consider visiting campuses, attending information sessions, talking to current students and alumni, and gathering as much information as possible to make an informed decision on which Masters program may be the best fit for you.

What are the available instalment payment schemes?

At Aventis, we offer flexible and affordable instalment payment scheme for our MBA and Master degrees. Instead of a lump sum payment, your tuition fees are payable over 4 instalments over the duration of the programme. You may also apply for an educational loan with our banking partners for monthly repayment.

What's Next?

Take the next step towards your academic success. Download our course brochure, Apply Now or Speak to your dedicated programme advisor Ramson Yap @ 9108 5001 to learn more!

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