Master of Science in Global Marketing

Navigate global marketing challenges in today’s competitive world

Master of Science in Global Marketing

Awarded by University of Roehampton , London

Overview

The Roehampton MSc Global Marketing programme would be an intensive programme that will:

Enhance your career in the marketing industry and related specialised areas
Ensure your ‘global career readiness’
Focus on responsible leadership for sustaining competitive advantage and managing projects in a global context
Place emphasise on the analysis of global organisations’ best practices and strategies
Equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner
Prepare you for the challenges of senior management within a competitive global environment

The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.

9 Months Part Time

Ranked 6th Best University in London for Marketing*

*The Complete University Guide - University League Tables 2021

Chartered Management Institute (CMI) Accredited

Over 175 Years in Providing Higher Education

Programme Structure

The University of Roehampton, London Master of Science in Global Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Global Marketing is designed to provide a competitive edge with strong emphasis on global business issues. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.

Syllabus

Global Brand Management

Develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.

E-Marketing

You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.

Leadership & Change Management

Change can be driven by a number of different forces, including customers, markets and technology. Yet research shows that most change initiatives fail to accomplish their intended outcomes and may even limit the potential of an organization and its people.

Strategic Marketing

Provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies.

Global Strategic Management

Provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context.

Financial Performance Management

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.

Business Research Methods

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.

Consultancy Project

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Dissertation

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Assessment

This is 100% coursework based programme.

Delivery Structure

Upon the successful completion of your MSc Global Marketing programme, you will have the knowledge, skills and confidence to lead and manage global business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.

Sat	Sun	Mon - Fri	Sat	Sun
9am to 5:30pm	9am to 5:30pm	Revision Week	9am to 5:30pm	9am to 5:30pm

Faculty

Prof Malick SY

PhD in Economics & Finance

Professor of Finance at Royal Melbourne Institute of Technology (RMIT)
Has more than 25 years of experience in financial consulting and advisory to many financial institutions
Visiting Professor at the City University of New York (USA)

Mr Frankie Yee

Master of Business Administration

An experienced faculty with 15 years of lecturing experience.
Conducted various corporate training courses and public talk forums.
Has been in the education and consultancy industry for more than 5 years.

Mr Alvin Tham

Masters of Business Administration

Director, Marketing at MindChamps Preschool
14 years of experience in the areas of branding, marketing, market analysis, strategic communications, crisis communications, corporate strategy, public relations, strategic planning, policy conceptualization and implementation.
Senior Manager, Marketing Communications, Public Libraries Services Division (PLS) at the National Library Board, Singapore

Mr Kirk Chua

Master of Business Administration

Set up the first ever Changi Testing Facility for swab testing operations to support national initiative.
Participated in the hurricane Katrina evacuation mission.
Initiated and launched the e-Lost and Found reporting project to increase passenger experience and staff productivity

Career

You will emerge from the Roehampton MSc Global Marketing with well-developed strategic marketing and global brand management skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.

Our Roehampton graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):

Alibaba Group
BASF
Cathay Pacific
Changi Hospital
DBS
Estee Lauder
Fuji Xerox
Great Eastern
Keppel FELS
KPMG
Marina Bay Sands
National University Hospital (NUH)
Resort World Sentosa
Ricoh
Singapore Armed Forces
Sembcorp
Standard Chartered Bank
Walt Disney
UOB

Degree Awarded

Upon successful completion of the programme, you will be awarded a Master of Science in Global Marketing degree by University of Roehampton, London.

The Degree awarded will be the same as that awarded on-campus.

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

At least 21 years old with a Bachelor's degree in any field or;

Graduate / Postgraduate Diploma from Private Education Institutions or equivalent with a minimum of 8 years work experience, or;

Mature Candidates (at least 30 years old) with a minimum of 8 years work experience may be considered on a case-by-case basis.

Minimum of 6.5 IELTS overall with no less than 5.5 in any band, or equivalent (applicable only for graduates from non-English programmes).

Fees

Please download the brochure or enquire at 8358 8088 for more information.

What Do Our Students Say About Us?

"It was a great experience to study @Roehampton. The flexibility of the courses, the study materials available at the student library has helped me a lot for my research for my assignments. The staff and the faculties are friendly and helpful to help me with my doubts."

Ms. Rachel Chan

Soljitz Asia

“Believe me, there're many institutions out there offering the path but none come close to the one I’m in now. The Roehampton Master's recognises the working class dilemma, the infinite struggle to learn, and achieve. With a curriculum that tailors to busy individuals such as myself, I am more than happy that I have found my pathway to success. Aventis has good student support, a team of dedicated academic staff and of course, an excellent ecosystem of students from various business disciplines! I’m so motivated that I’m already thinking about going for my doctoral studies!”

Mr. Hamid Hassan

Director & Owner of Hamid Rashid Hassan