Master of Science in Global Marketing

Develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.

You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.

Change can be driven by a number of different forces, including customers, markets and technology. Yet research shows that most change initiatives fail to accomplish their intended outcomes and may even limit the potential of an organization and its people.

Provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies.

Provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context.

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.