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Master of Science in Global Marketing

Navigate global marketing challenges in today’s competitive world

Master of Science in Global Marketing

Overview

The Roehampton MSc Global Marketing programme would be an intensive programme that will:

  • Enhance your career in the marketing industry and related specialised areas
  • Ensure your ‘global career readiness’
  • Focus on responsible leadership for sustaining competitive advantage and managing projects in a global context
  • Place emphasise on the analysis of global organisations’ best practices and strategies
  • Equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner
  • Prepare you for the challenges of senior management within a competitive global environment

The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.

9 Months Part Time
Ranked 11th Best University in London *

*Times and Sunday Times University League Table 2020

Chartered Management Institute (CMI) Accredited
Over 175 Years in Providing Higher Education

Programme Structure

The University of Roehampton, London Master of Science in Global Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Global Marketing is designed to provide a competitive edge with strong emphasis on global business issues. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.

Syllabus

Develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.

You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.

Change can be driven by a number of different forces, including customers, markets and technology. Yet research shows that most change initiatives fail to accomplish their intended outcomes and may even limit the potential of an organization and its people.

Provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies.

Provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context.

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.

Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.

Assessment

This is 100% coursework based programme.

Delivery Structure

Upon the successful completion of your MSc Global Marketing programme, you will have the knowledge, skills and confidence to lead and manage global business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.

SatSunMon - FriSatSun
9am to
5:30pm
9am to
5:30pm
Revision
Week
9am to
5:30pm
9am to
5:30pm

Career

You will emerge from the Roehampton MSc Global Marketing with well-developed strategic marketing and global brand management skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.

Our MSc Global Marketing graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):

  • Apple
  • AXA
  • Citibank
  • DBS Bank

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

A Diploma in any course (minimum of 5 years relevant work experience).

A Bachelor’s Degree in any field (minimum of 3 years relevant work experience).

Mature Candidates (at least 30 years old) with minimum 8 years of working experience.

Fees

Please download the brochure or enquire at 9327 5719 for more information.

What Does Our Students Say About Us?

"Special thanks to Dr Samuel Lee who was so attentive and for going the extra mile to help us, our sincere gratitude to you!"
Ms. He Ennan
Manager Toppan
“Dr Lee, your effort to coach us one-by-one in the coursework with your professional opinion was much appreciated. The critical debate and analysis in the class between student and lecturer enriched the content of this course.”
Ms. Yvonne Lim
DKSH Singapore

Enquiries

If you have any questions, do not hesitate to contact us at 9327 5719.

Apply For This Programme

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