Master of Science in Global Marketing
Navigate global marketing challenges in today’s competitive world
Master of Science in Global Marketing
Awarded by University of Roehampton, London
Overview
The Roehampton MSc Global Marketing programme would be an intensive programme that will:
- Enhance your career in the marketing industry and related specialised areas
- Ensure your ‘global career readiness’
- Focus on responsible leadership for sustaining competitive advantage and managing projects in a global context
- Place emphasise on the analysis of global organisations’ best practices and strategies
- Equip you with the knowledge and techniques needed to pursue empirical fieldwork of academic rigour, real world impact and practitioner
- Prepare you for the challenges of senior management within a competitive global environment
The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.
9 Months Part Time
Ranked 6th Best University in London for Marketing*
*The Complete University Guide - University League Tables 2021
Chartered Management Institute (CMI) Accredited
Over 175 Years in Providing Higher Education
Programme Structure
The University of Roehampton, London Master of Science in Global Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Global Marketing is designed to provide a competitive edge with strong emphasis on global business issues. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.
Syllabus
Develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.
You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.
Change can be driven by a number of different forces, including customers, markets and technology. Yet research shows that most change initiatives fail to accomplish their intended outcomes and may even limit the potential of an organization and its people.
Provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies.
Provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context.
Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.
Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.
Assessment
This is 100% coursework based programme.
Delivery Structure
Upon the successful completion of your MSc Global Marketing programme, you will have the knowledge, skills and confidence to lead and manage global business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.
| Sat | Sun | Mon - Fri | Sat | Sun |
|---|---|---|---|---|
| 9am to 5:30pm | 9am to 5:30pm | Revision Week | 9am to 5:30pm | 9am to 5:30pm |
Faculty
PhD in Economics & Finance
- Professor of Finance at Royal Melbourne Institute of Technology (RMIT)
- Has more than 25 years of experience in financial consulting and advisory to many financial institutions
- Visiting Professor at the City University of New York (USA)
Master of Business Administration
- An experienced faculty with 15 years of lecturing experience.
- Conducted various corporate training courses and public talk forums.
- Has been in the education and consultancy industry for more than 5 years.
Masters of Business Administration
- 14 years of experience in the areas of branding, marketing, market analysis, strategic communications, crisis communications, corporate strategy, public relations, strategic planning, policy conceptualization and implementation.
- Senior Manager, Marketing Communications, Public Libraries Services Division (PLS) at the National Library Board, Singapore
Master of Business Administration
- Set up the first ever Changi Testing Facility for swab testing operations to support national initiative.
- Participated in the hurricane Katrina evacuation mission.
- Initiated and launched the e-Lost and Found reporting project to increase passenger experience and staff productivity
Career
You will emerge from the Roehampton MSc Global Marketing with well-developed strategic marketing and global brand management skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.
Our Roehampton graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):
- Alibaba Group
- BASF
- Cathay Pacific
- Changi Hospital
- DBS
- Estee Lauder
- Fuji Xerox
- Great Eastern
- Keppel FELS
- KPMG
- Marina Bay Sands
- National University Hospital (NUH)
- Resort World Sentosa
- Ricoh
- Singapore Armed Forces
- Sembcorp
- Standard Chartered Bank
- Walt Disney
- UOB
Degree Awarded
Upon successful completion of the programme, you will be awarded a Master of Science in Global Marketing degree by University of Roehampton, London.
The Degree awarded will be the same as that awarded on-campus.
Admission Criteria
Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.
A Bachelor’s Degree in any field (minimum of 3 years relevant work experience).
A Diploma in any course (minimum of 5 years relevant work experience).
Mature Candidates (at least 30 years old) with minimum 8 years of working experience may be considered on a case-by-case basis.
What Does Our Students Say About Us?
Enquiries
If you have any questions, do not hesitate to contact us at 9327 5719.
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