Navigate global marketing challenges in today’s competitive world
The Roehampton MSc Global Marketing programme would be an intensive programme that will:
The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.
The University of Roehampton, London Master of Science in Global Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Global Marketing is designed to provide a competitive edge with strong emphasis on global business issues. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.
Develops your critical understanding of the nature and meaning of brands, as well as the different perspectives in brand management.
You will examine the impact of digital marketing tools, techniques and concepts upon traditional marketing practice and reflect upon how e-marketing is applied in a rapidly changing external environment.
Change can be driven by a number of different forces, including customers, markets and technology. Yet research shows that most change initiatives fail to accomplish their intended outcomes and may even limit the potential of an organization and its people.
Provides you with an in-depth, critical understanding of how international companies design and implement marketing strategies.
Provides you with a critical and clear understanding of Corporate Strategy and Corporate Social Responsibility in international business context.
Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context.
Provides you with a critical understanding of the sources and uses of finance for organisations operating in a domestic or international context and focuses on the management of financial and other resources to optimise organisational performance.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the fields of global financial management, marketing management, business management, and human resource management.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the fields of global financial management, marketing management, business management, and human resource management.
Upon the successful completion of your MSc Global Marketing programme, you will have the knowledge, skills and confidence to lead and manage global business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.
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You will emerge from the Roehampton MSc Global Marketing with well-developed strategic marketing and global brand management skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.
Our MSc Global Marketing graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):
Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.
Please download the brochure or enquire at 9327 5719 for more information.
If you have any questions, do not hesitate to contact us at 9327 5719.