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Lead businesses into the future with digitalisation
Awarded by University of Roehampton, London
The Roehampton MSc Digital Marketing programme would be an intensive programme that will:
The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.
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The University of Roehampton, London Master of Science in Digital Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Digital Marketing is designed to provide a competitive edge with strong emphasis on digitalisation. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.
Provides you strategic insight into how to develop solid data and analytics capability.
Learn the purpose and design of digital marketing strategies and develop skills which will enable you to contribute to create digital marketing projects in your future career.
Presents you with emerging issues facing digital marketers from a broader societal and business context.
Build upon theoretical insights gained to critically evaluate current aspects of consumer culture and behaviour in the digital environment.
Providing you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the digital revolution and globalisation.
Examine the techniques of social media engagement and explore best practice for the evaluation and management social media presence.
Learn about the different approaches that can be taken to undertake research and how research methods are underpinned by different philosophical perspectives.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the field of digital marketing.
Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the field of digital marketing.
This is 100% coursework based programme.
Upon the successful completion of your MSc Digital Marketing programme, you will have the knowledge, skills and confidence to lead and manage business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.
Doctor of Professional Studies
Master of Business Administration
Master of Business Administration
Master in Strategic Marketing
You will emerge from the Roehampton MSc Digital Marketing with well-developed strategic marketing and digital marketing skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.
Our Roehampton graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):
Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.
A second-class honours degree (certain programmes may require a 2:1) from a recognized British or overseas university or equivalent in any discipline with minimum 3 years working experience, or;
Aventis Graduate / Postgraduate Diploma with a minimum of 8 years work experience, or;
Mature Candidates (at least 30 years old) with a minimum of 8 years work experience may be considered on a case-by-case basis.
Minimum of 6.5 IELTS overall with no less than 5.5 in any band, or equivalent (applicable only for graduates from non-English programmes).
Please download the brochure or enquire at 8358 8088 for more information.
If you have any questions, do not hesitate to contact us at 8358 8088.
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