Master of Science in Digital Marketing

Lead businesses into the future with digitalisation

Master of Science in Digital Marketing

Awarded by University of Roehampton , London

Overview

The Roehampton MSc Digital Marketing programme would be an intensive programme that will:

Offer students a systematic, practical and comprehensive understanding of digital marketing techniques and theories, developing their intellectual and creative potential with a real-world focus.
Address skills gap in understanding and managing digital technologies and data-driven strategies, further preparing students for a career in digital marketing.
Prepare students to undertake independent research through advanced scholarship and the practical application of research techniques.
Equip students with an in-depth insight into the latest thinking and practices in digital marketing through a research informed approach.

The programme is delivered by academics and practitioners that are leading experts in their field, and is characterised by quality teaching that is research informed. There will be opportunity to pursue a consultancy project with either a multinational corporation or a leading Small and Medium-sized Enterprises (SME) across Asia.

12 Months Part Time

Ranked 9th Best University in London for Marketing*

*The Complete University Guide - University League Tables 2022

Over 175 Years in Providing Higher Education

Programme Structure

The University of Roehampton, London Master of Science in Digital Marketing comprises of 7 modules plus a choice of an Academic Dissertation or Consultancy Project. This Part-Time MSc Digital Marketing is designed to provide a competitive edge with strong emphasis on digitalisation. Structured around the work commitments and priorities of working professionals. The details of the modules can be found below.

Syllabus

Data Analytics for Marketers

Provides you strategic insight into how to develop solid data and analytics capability.

Digital Marketing Practice

Learn the purpose and design of digital marketing strategies and develop skills which will enable you to contribute to create digital marketing projects in your future career.

Emerging Digital Issues

Presents you with emerging issues facing digital marketers from a broader societal and business context.

Online Consumer Psychology

Build upon theoretical insights gained to critically evaluate current aspects of consumer culture and behaviour in the digital environment.

Strategic Marketing

Providing you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the digital revolution and globalisation.

Examine the techniques of social media engagement and explore best practice for the evaluation and management social media presence.

Business Research Methods

Learn about the different approaches that can be taken to undertake research and how research methods are underpinned by different philosophical perspectives.

Consultancy Project

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific organizational issue or problem in the field of digital marketing.

Dissertation

Gives you the opportunity to apply the knowledge, analytical, and conceptual tools, as well as the personal skills gained from the taught courses to an in-depth study of a specific issue or problem in the field of digital marketing.

Assessment

This is 100% coursework based programme.

Delivery Structure

Upon the successful completion of your MSc Digital Marketing programme, you will have the knowledge, skills and confidence to lead and manage business operations, to absorb complex information, to make difficult strategic decisions, communicate them effectively, and to lead and manage cross-cultural project teams.

Sat	Sun	Mon - Fri	Sat	Sun
9am to 5:30pm	9am to 5:30pm	Revision Week	9am to 5:30pm	9am to 5:30pm

Faculty

Dr Chris Fong

Doctor of Professional Studies

CEO of Psych.Line Consultant
A prolific faculty member that brings leadership from the concert hall to the boardroom
20 years of track record in the psychology field (including 12 years of teaching experience)
Member of the renowned American Psychologist Association (APA) & Singapore Human Resource Institute

Mr Frankie Yee

Master of Business Administration

Experience in curriculum development and course design and have been actively involved in the designing of course curriculum at the undergraduate level with a few universities and professional bodies over the past 12 years
As part of the requirement of the Birmingham MBA programme, I completed a dissertation in the area of International Business.

Mr Alvin Tham

Master of Business Administration

Director, Marketing at MindChamps Preschool
16 years of marketing and communications experience, in both private and public sectors

Mr Param Alahakone

Master in Strategic Marketing

Been in the education and consultancy industry for more than 25 years
Extensive consultancy, lecturing and course development experience

Career

You will emerge from the Roehampton MSc Digital Marketing with well-developed strategic marketing and digital marketing skills, which are highly sought after by employers in both the private and public sectors. You will be equipped to work as a manager in a multinational corporation, international SME or start your own consultancy business.

Our Roehampton graduates are employed across many industries and leading companies across Asia. Some of these companies include (not limited to):

Alibaba Group
BASF
Cathay Pacific
Changi Hospital
DBS
Estee Lauder
Fuji Xerox
Great Eastern
Keppel FELS
KPMG
Marina Bay Sands
National University Hospital (NUH)
Resort World Sentosa
Ricoh
Singapore Armed Forces
Sembcorp
Standard Chartered Bank
Walt Disney
UOB

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

A second-class honours degree (certain programmes may require a 2:1) from a recognized British or overseas university or equivalent in any discipline with minimum 3 years working experience, or;

Aventis Graduate / Postgraduate Diploma with a minimum of 8 years work experience, or;

Mature Candidates (at least 30 years old) with a minimum of 8 years work experience may be considered on a case-by-case basis.

Minimum of 6.5 IELTS overall with no less than 5.5 in any band, or equivalent (applicable only for graduates from non-English programmes).

Fees

Please download the brochure or enquire at 8358 8088 for more information.

What Do Our Students Say About Us?

"It was a great experience to study @Roehampton. The flexibility of the courses, the study materials available at the student library has helped me a lot for my research for my assignments. The staff and the faculties are friendly and helpful to help me with my doubts."

Ms. Rachel Chan

Soljitz Asia

“Believe me, there're many institutions out there offering the path but none come close to the one I’m in now. The Roehampton Master's recognises the working class dilemma, the infinite struggle to learn, and achieve. With a curriculum that tailors to busy individuals such as myself, I am more than happy that I have found my pathway to success. Aventis has good student support, a team of dedicated academic staff and of course, an excellent ecosystem of students from various business disciplines! I’m so motivated that I’m already thinking about going for my doctoral studies!”

Mr. Hamid Hassan

Director & Owner of Hamid Rashid Hassan