Graduate Diploma in Digital Marketing and Gamification

Influence & Engage Consumers On An Emotional Level

Graduate Diploma in Digital Marketing and Gamification

Overview

Whether you are a recent graduate, working professional looking for a career change or an accomplished marketer, this programme will provide you with the knowledge and skills to advance your career.Whether you are a recent graduate, working professional looking for a career change or an accomplished marketer, this programme will provide you with the knowledge and skills to advance your career.

The programme is designed to provide candidates with a comprehensive examination of tactics and strategies across social media, search engine marketing, web analytics, gamification, email marketing and video creation.

6 Months Part Time
Weekend Classes
4 Modules

Programme Structure

In the digital era where traditional marketing is passing the torch to online content, marketers today must be well versed in the different digital platforms. This programme aims to equip you with the critical skills to apply exciting new technologies and measure with sophisticated analytics.

Syllabus

Aims to demystify the use of data in marketing and help you realise the power of visualising data for effective decision making.

Earn powerful tips and techniques used by the professionals from multinational companies and leading digital agencies.

Gamified marketing strategies are rapidly becoming the standard practice for driving brand engagement and fostering consumer loyalty through reward programmes.

Learn how to how companies successfully transform their marketing strategy through customer centric innovation.

Assessment

This is 100% coursework based programme.

Delivery Structure

The classes would be held at 4 weekend blocks of 2 full day classes.

SatSun
9am to 5pm9am to 5pm

Career

After studying this Graduate Diploma, you would be able to have a chance to pursue a rewarding career as a (but not limited to):

  • Ecommerce Associate/ Executive/ Manager,
  • Digital Marketing Specialist/ Strategist/Planner

Admission Criteria

Participants are expected to contribute to the class learning experiences in a cohort and peer learning environment. You will be assessed based on experience, aptitude, potential and managerial skills.

At least 21 years old

A Diploma in any course (minimum of 5 years relevant work experience).

Mature Candidates (at least 30 years old) with minimum 8 years of working experience.

Fees

Please download the brochure or enquire at 6822 2050 for more information.

Enquiries

If you have any questions, do not hesitate to contact us at 6822 2050.

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