The Must Have 2018 Social Media Playbook for All Marketers and Business Owners

April 04, 2018

The Must Have 2018 Social Media Playbook for All Marketers and Business Owners

Learn How to Select the Right Marketing Course to Help You Dominate on Social Media.

Are you keen on excelling as a digital marketer? Do you want to leverage the power of digital marketing to turbocharge your business?

Digital marketing and social media marketing have become vital components of a marketing strategy. In fact, a 2017 McKinley report found that the demand for marketing professionals exceeds supply in some of the world’s key areas, with over half focusing on digital marketers. With the marketing trend shifting to the online world, many marketers are looking for digital marketing training programs and courses. There are a variety of options available, both online and offline, each with their own pros and cons.


Choosing the right digital marketing course for your specific requirements is easier said than done. How do you choose the one that is right for you?

Fortunately, we at Aventis have outlined the steps to help you make an informed decision. After all, choosing the right digital marketing professional certification can spell the difference between your effectiveness as a digital marketer and spending valuable dollars on a mismatched course.

Getting Started

Before you start your research, you need to take a look at yourself first. What are your needs and requirements? Noting these down is the first step toward making sure that the course you choose matches your actual needs.

  • Question your objectives. It’s important to start with the end in mind. What do you hope to attain from the course? Is it for business growth, personal growth, or securing a job? Knowing what you specifically want to achieve will help make it easier to choose the right course.
  • Consider your interests. It’s a lot easier to learn new things when you are actually interested in them. Ask yourself, “Do I like learning about innovative things every day?” If you answered yes, then digital marketing is right for you.
  • Look at your long-term goals. Will this particular course set you off in the right direction in terms of your future goals? Education is an investment, so make sure that you choose a course that is aligned with your long-term vision.


Selecting the Right Course

Best Practiced methodologies to boost social media marketing success for your business

Now it’s time to select the right digital marketing or social media marketing course for you. Based on what you’ve determined are your goals and interests, you can narrow down your choices. Once you have your shortlist of potential courses to take, you can follow our guidelines below to select what is best for you.


  • Get recommendations. There is wisdom in asking your friends, family, and peers for their thoughts on digital marketing courses. Some of them may reveal information about yourself that you were previously unaware of, but which may influence your decision.If your primary goal is business growth, it will also help to ask your colleagues what they think the business needs in terms of digital marketing.
  • Ensure that the training provider is relevant. Digital marketing is a field that is ever evolving, so make sure that the training provider is up-to-date. Look at the course preview to get an idea of what you will learn, and do your due diligence to ensure that you don’t fall for a scam.
  • Pick a professionally certified course. Receiving a professional certification will help you in your career in more ways than one. Boost your credentials with a certification that will aid you in getting worthy clients and maximizing excellent results from your marketing efforts.
  • Consider step-by-step guidance. This will help you understand digital strategies that give the best returns. In addition, you get to learn the rationale behind each step so that you understand the strategy better.
  • Note the key takeaways of the course. The right course should include examining trends, leveraging online customer acquisition, evaluating current digital strategies, and more. You can check these important takeaways against your goals for a better view of what you will achieve after finishing it.
  • Delivery style matters. Are you getting an overview of the best practices in digital marketing and industry misconceptions? How about the market and consumer insights? The best courses will include important issues such as these in their program.
  • Check out the trainers’ profiles. Hopefully, the course preview will provide the names of all the trainers involved in the course. Research them to see if they are recognized, digital marketing experts. While it may not be a non-negotiable factor for you, having a recognized expert adds credibility to the course, plus it would be a fruitful experience to actually learn from industry leaders.
  • Are there additional perks? Any guides or freebies to take back home? Getting additional resources from the training will help supplement your learning even after you complete the course.


Learn Proven Techniques for Results-Driven Social Media Marketing Strategies from an Aventis Master Trainer.

Gain Step-by-Step Instructions filled with illustrations and easy-to-understand explanations on how to achieve explosive growth using digital and social media marketing. Learn the latest techniques and tips on how to effectively promote your business on Facebook, Youtube, Instagram, Twitter, Pinterest, Linkedin and various other platforms.



Below are some testimonials from our Social Media and Digital Marketing courses.

“I attended Richard’s training on social media. He is able to present to us the different social media channels and how we should draft a strategy to reach out to our target audience. It was a highly interactive class with lively discussion, and my takeaway was that I now know more about social media.”

—Steven Chin, Digital Marketing Executive, Yes Natural Trading Pte Ltd

It’s been a long while since I attended any course. It’s challenging for me to sit down the whole day focusing, but Richard has made the class so enjoyable and interactive! He answered all the queries we had, gave us good case studies, and gave us as much information as possible for the next few days. I look forward to future opportunities to attend his courses again.

—Cherlyn NG, Manager, Sony Electronics (S) Pte Ltd

“Richard is a gifted instructor.” because he has many years of experience as a social media expert. He knows a variety of creative teaching methods to ensure you learn what you need to. His calming personality makes you feel completely comfortable, even when you’re making mistakes. He is always encouraging and positive towards all participants. Success for you, Richard! “

—Lorentius Galuh Saputra, CHRP



The right digital marketing course for you depends largely on your needs, goals, and interests. The field of digital marketing is vast, and there are plenty of skills and strategies that you can learn, not to mention the various programs and software available to today’s marketers. Once you’ve gone through our pointers listed above, you should easily be able to select the right course that meets your needs.

If you wish to consult us, feel free to get in touch with our educational consultants. We would love to help you jump-start your digital marketing career with our programs and courses.

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