Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data driven marketing include efficient media buying, targeting the right consumers, and messaging audiences with relevant messages.
In this one hour webinar, you will uncover practical execution strategies on how to test various digital channels for better outcomes. Understand what levers and metrics count when evaluating your online performance and what you can do to apply what you’ve learned to future campaigns.