Graduate School for Professionals

Executive Master of Science in Marketing (International Business)

“I don't design clothes, I design dreams.”
“Knowledge is not a passion from without the mind, but an active exertion of the inward strength, vigour and power of the mind, displaying itself from within.
Fashion Designer & Founder of Ralph Lauren, CUNY Alumni

 

INTERNATIONAL RECOGNITION

The Executive Master of Science in Marketing program is designed to sharpen the business acumen and analytical skills of professionals by incorporating business solutions to real world challenges. Taught by a team of renowned marketing faculty, the program delivers a holistic learning experience unmatched by many universities worldwide. Widely regarded as the pre- eminent marketing program in New York, the program is closely aligned with industry best practices and recognized by Professional bodies such as America Marketing Association (AMA) and Chartered Institute of Marketing (UK)

PARTICIPANTS

This program is intended for intelligent, ambitious and committed professionals and entrepreneurs who are keen to compete in the global environment. The program attracts talents from across various industries including MNCs, marketing specialists, business owners and senior officers from government and not for profit sectors.

PROGRAM STRUCTURE

The program comprises of 10 courses which can be completed within 12 months on an executive delivery model.

• Marketing Management (MKT 9703)
• Marketing Research (MKT 9702)
• Consumer Behaviour (MKT 9716)
• Advertising and Marketing Communications (MKT 9701)
• International Business Analysis (IBS 9760)

Four advanced courses from the following list will be selected by the Department of Marketing & International Business, in consultation with International Executive Programs:

• Current Issues In Marketing (MKT 9715)
• Interactive Internet Marketing (MKT 9780)
• Marketing Channels (MKT 9730)
• New Product Planning and Development (MKT 9751)
• Direct Marketing I: Strategies and Tactics (MKT 9726)
• Media Planning and Analysis (MKT 9728)

CAPSTONE COURSE

• Marketing Strategy (MKT 9750)

PROGRAM DELIVERY

Each course will be supported with 38 contact hours of face to face lectures by internationally renowned professors flown in from New York. The classes for each course are usually conducted in this manner over a 9-day period

	Sat	Sun	Mon	Tue	Wed	Thu	Fri	Sat	Sun
7-10pm	9-5pm	9-5pm					7-10pm	9-5pm	9-5pm
3hrs	8hrs	8hrs					3hrs	8hrs	8hrs

STUDENT'S TESTIMONIAL

	We are changing faster than ever in today’s business environment, what works for us today might not work tomorrow. That is why it is extremely important for me to commit to learning, we must learn faster than our competitors and customers and the market in general. I believe everything in the business world boils down to marketing. Marketing is the process of meeting consumers’ needs on a win-win basis. There are a lot of new theories, new applications, and that is why I want to learn from the very best. And one of the best American universities you can go to, to learn about marketing has to be the City University of New York, CUNY.
		Mr. Patrick Liew CEO, HSR Property Group EMSc Marketing Cohort 3
	“… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time. The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously. Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck! …”
		James Robbins, Associate Business Director, Arc Worldwide, Singapore Grad Dip Mktg cohort 3
	"The EMSM program is tailored for busy executives like me who need to travel frequently on weekdays. The intensive weekend classes allow me to better manage my time. Delivered by top faculty sent from New York, and coupled with a global curriculum, I benefit from their cutting-edge knowledge at a cost that is significantly lower than that offered by other executive masters programs in Singapore."
		Dawn Lee, VP, Marketing Eu Yan Sang International Ltd EMsc Marketing Cohort 4

ADMISSION CRITIERA

Recent intake into the EMSF program includes participants from over 5 countries across ASEAN region, reflecting significant growth of the program across ASEAN. There are 2 admission period into the program annually: March and September. Please contact the program consultant for more information.

• A recognized undergraduate degree with minimum 3 years of work experience OR.
• A good diploma from a recognized institution plus minimum of 5 years management experience
• Mature candidates who have demonstrated exceptional professional or business achievements but who do not meet the above requirements may be considered on a case-by-case basis.

APPLICATION PROCEDURE

Interested applicants are required to submit the following:

• Duly-completed application form
• Certified true copies of all education certificates and transcripts
• Application processing fee of S$200 (non-refundable)

FIND OUT MORE

Download our prospectus for more information

Terms and Conditions : All notice of withdrawal must be in writing. A full refund of the course fees paid will be made if notice of withdrawal is received more than 60 days before course commencement. If notice of withdrawal is received between 60 to 30 days before course commencement, 75% of course fees paid will be refunded. No refund will be made after the course has commenced. Course Fee paid will not be refunded in the event of deferment regardless of whether the request made is prior to commencement or after the commencement of the course.