Graduate School for Professionals

	THE CITY UNIVERSITY OF NEW YORK America’s Largest AACSB Accredited Business School

Founded in 1847, Baruch College, The City University of New York is America's largest AACSB accredited business school. AACSB Accreditation is the hallmark of an internationally recognized education exclusively reserved for the best graduate schools in the world. As of December 2008, only 560 universities hold the prestigious AACSB business accreditation which includes the National University of Singapore (NUS) and Nanyang Technological University (NTU). When you join Baruch College, you tapped on an international network of over 100,000 alumni which includes 12 Nobel Laureate winners, one of the highest among public university worldwide.

EXECUTIVE MASTER OF SCIENCE IN MARKETING (INTERNATIONAL BUSINESS)

Baruch College, City University of New York stands alone among the worlds top-ranked marketing departments and is committed in delivering an all rounded application focus education critical to the success of senior decision makers across all industries. A commitment to outstanding teaching, delivered by passionate and expert faculty recruited from around the world for their passion in teaching and leading edge research. In a recent survey, Baruch’s faculty was placed in the top 12 percent out of 380 schools worldwide with scholarship published in the six leading marketing journals including Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of the American Marketing Society, and Journal of Retailing by various colleges. Baruch was ranked ahead of Boston University, Rutgers University, and Case Western Reserve University and tied with Cornell University and London Business School.

Baruch’s Marketing faculty strives in a dynamic environment and brings to the class, a holistic graduate experience unmatched by many universities worldwide. Widely regarded as the pre-eminent marketing program in Asia and US, the program is taught by a team of renowned marketing faculty, who commands the utmost respect of the business community and academic fraternity. The EMSM program is designed to sharpen the business acumen and analytical skills of professionals by incorporating the latest curriculum. Guided by an advisory council of distinguished executives who represent the highest level of achievement in a significant realm of international business, Baruch EMSM program serve to enrich the preparation of our graduates for high level careers in global workplace by building bridges between the worlds of academia and international business. The program draws talents from MNCs, SMEs and marketing specialists, right through to business owners of boutique operations.

INTERNATIONAL RECOGNITION

The Executive Master of Science in Marketing program is designed to sharpen the business acumen and analytical skills of professionals by incorporating business solutions to real world challenges. Taught by a team of renowned marketing faculty, the program delivers a holistic learning experience unmatched by many universities worldwide. Widely regarded as the pre- eminent marketing program in New York, the program is closely aligned with industry best practices and recognized by Professional bodies such as America Marketing Association (AMA) and Chartered Institute of Marketing (UK)

Baruch College, The City University of New York is accredited by the Middle State Association of colleges and Schools, one of the 6 regional accreditation bodies from USA. For more information about recognition of US Universities , please refer to http://www.careers.gov.sg/Useful+Links/acredit.htm for more information

PARTICIPANTS

This program is intended for intelligent, ambitious and committed professionals and entrepreneurs who are keen to compete in the global environment. The program attracts talents from across various industries including MNCs, marketing specialists, business owners and senior officers from government and not for profit sectors.

WORLD CLASS FACULTY

Baruch College stands alone among the worlds top-ranked marketing departments and is committed in delivering an all rounded application focus education critical to the success of senior decision makers across all industries. A commitment to outstanding teaching, delivered by passionate and expert faculty recruited from around the world for their passion in teaching and leading edge research.

In a recent survey, Baruchs faculty was placed in the top 12 percent out of 380 schools worldwide with scholarship published in the six leading marketing journals including Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of the American Marketing Society, and Journal of Retailing by various colleges. Baruch was ranked ahead of Boston University, Rutgers University, and Case Western Reserve University and tied with Cornell University and London Business School.

PROGRAM STRUCTURE

The program comprises of 10 courses which can be completed within 12 months on an executive delivery model.

• Marketing Management (MKT 9703)
• Marketing Research (MKT 9702)
• Consumer Behaviour (MKT 9716)
• Advertising and Marketing Communications (MKT 9701)
• International Business Analysis (IBS 9760)

Four advanced courses from the following list will be selected by the Department of Marketing & International Business, in consultation with International Executive Programs:

• Current Issues In Marketing (MKT 9715)
• Interactive Internet Marketing (MKT 9780)
• Marketing Channels (MKT 9730)
• New Product Planning and Development (MKT 9751)
• Direct Marketing I: Strategies and Tactics (MKT 9726)
• Media Planning and Analysis (MKT 9728)

CAPSTONE COURSE

• Marketing Strategy (MKT 9750)

PROGRAM DELIVERY

Each course will be supported with 38 contact hours of face to face lectures by internationally renowned professors flown in from New York. The classes for each course are usually conducted in this manner over a 9-day period

	Sat	Sun	Mon	Tue	Wed	Thu	Fri	Sat	Sun
7-10pm	9-5pm	9-5pm					7-10pm	9-5pm	9-5pm
3hrs	8hrs	8hrs					3hrs	8hrs	8hrs

STUDENT'S TESTIMONIAL

	We are changing faster than ever in today’s business environment, what works for us today might not work tomorrow. That is why it is extremely important for me to commit to learning, we must learn faster than our competitors and customers and the market in general. I believe everything in the business world boils down to marketing. Marketing is the process of meeting consumers’ needs on a win-win basis. There are a lot of new theories, new applications, and that is why I want to learn from the very best. And one of the best American universities you can go to, to learn about marketing has to be the City University of New York, CUNY.
		Mr. Patrick Liew CEO, HSR Property Group EMSc Marketing Cohort 3
	“… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time. The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously. Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck! …”
		James Robbins, Associate Business Director, Arc Worldwide, Singapore Grad Dip Mktg cohort 3
	"The EMSM program is tailored for busy executives like me who need to travel frequently on weekdays. The intensive weekend classes allow me to better manage my time. Delivered by top faculty sent from New York, and coupled with a global curriculum, I benefit from their cutting-edge knowledge at a cost that is significantly lower than that offered by other executive masters programs in Singapore."
		Dawn Lee, VP, Marketing Eu Yan Sang International Ltd EMsc Marketing Cohort 4

ADMISSION CRITIERA

Recent intake into the EMSF program includes participants from over 5 countries across ASEAN region, reflecting significant growth of the program across ASEAN. There are 2 admission period into the program annually: March and September. Please contact the program consultant for more information.

• A recognized undergraduate degree with minimum 3 years of work experience OR.
• A good diploma from a recognized institution plus minimum of 5 years management experience
• Mature candidates who have demonstrated exceptional professional or business achievements but who do not meet the above requirements may be considered on a case-by-case basis.

APPLICATION PROCEDURE

Interested applicants are required to submit the following:

• Duly-completed application form
• Certified true copies of all education certificates and transcripts
• Application processing fee of S$200 (non-refundable)

FIND OUT MORE

Download our prospectus for more information