Graduate School for Professionals

PROFESSIONAL POSTGRADUATE DIPLOMA IN MARKETING - AT A GLANCE

OVERVIEW

To meet the challenge of today´s global market place, marketing plays a vital strategic role in the success and expansion of any organization. It is designed to equip professional marketers and business owners with a strategic marketing mindset. The program focuses on effective marketing management and planning at a strategic level, customer-oriented marketing, and an innovative corporate culture. Incorporating the latest marketing concepts and techniques, it examines the knowledge and skills required by marketers and business leaders today to achieve a sustainable competitive advantage.

PROGRAM OBJECTIVES

The objectives of the CIM Professional Postgraduate Diploma program are to

• Demonstrate a high level of leadership and influence
• Make the transition into strategic marketing management
• Work more cross-functionally at a senior management level
• Make a significant contribution towards the organisation’s corporate and business strategy
• Contribute to board decisions
• Analyze, measure, and refine marketing decisions through research and evaluation mechanisms

PARTICIPANTS

The CIM Professional Postgraduate Diploma in Marketing is designed for marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.

PROGRAM STRUCTURE

The program comprises of 4 modules and may complete in 6 months. Each unit is supported with 24 contact hours. Lectures are scheduled on weekday evenings, 7.00pm to 10.00pm and/or weekends from 9am to 5pm.

• Emerging Themes
• Analysis & Decision
• Marketing Leadership & Planning
• Managing Corporate Reputation

Student's Testimonial

Anna White – Graduate of CIM Professional Graduate Diploma in Marketing

I was very pleased and it was a great honour to receive the Top Student award from CIM for the Post-graduate diploma in Marketing. I thoroughly enjoyed the program run by Aventis College, Singapore and the lectures were extremely helpful in further developing and updating my marketing knowledge and preparing me for the exams. It was also interesting to meet fellow marketing students from all over Asia and from a wide variety of organizations.

I would recommend the CIM Post Graduate Diploma program to graduates with at least three years real-life business experience in a marketing-related role who want to extend their marketing knowledge in order to better prepare them to make successful strategic decisions in more senior roles in the future.

By studying the course at Aventis it will enable you to understand the course content more fully and give you ample opportunities to ask questions, hear about real life examples to support the theoretical models, meet fellow marketing professionals and practice past exam papers, even under test conditions! CIM is different to many educational courses in that you need to be able to apply your knowledge to real life situations during the exam and put yourself in the position of a marketing manager with key decisions to make. You cannot just learn the theory to pass. You also need to be prepared to read around the subjects and find relevant real life examples to support your decisions.

Anna White – Brief Career Synopsis

Anna White has over ten years of international marketing experience in different product and service categories. She graduated from Loughborough University in Management Sciences and joined the Mars Graduate Training Program and after two years became the Trade Marketing Manager for their Petfood division in the UK.

She has since worked in brand management roles for a large wine company in Canada and Shell in the Middle East, successfully launching Shell Helix Motor Oil. Anna extended her marketing experience and knowledge by spending two years as an Account Group Manager for a leading communications agency in Dubai working on accounts including Hyatt, Intercontinental and the British Council.

Following successful marketing consulting project roles with KPMG and the British Council in China, Anna is now looking to further her career in Singapore in a marketing and brand consulting role where she can combine her unique international marketing experience with her updated marketing knowledge from the CIM Post Graduate Diploma.

12th November 2009

Anna receiving her award from Sir Paul Judge, President of the Chartered Institute of Marketing and Association of MBAs (AMBA) . Sir Paul Judge is the principal benefactor of the Judge Business School at the University of Cambridge, ranked Top Business School in the world. Commenting on the graduates achievements David Thorp, Director of Research and Professional Development at The Chartered Institute of Marketing said; In these continuing challenging times, marketing is a key driver in business and all our graduates have shown that they recognise its importance to business strategy and success. It is clear that they are serious about marketing, their careers, and making a real positive difference to their organisations. Read More

Anna White with CIM President Sir Paul Judge

PROFESSIONAL DEVELOPMENT

Participants may enrol and attend any of the modules for the acquisition of knowledge in a particular discipline. An executive certificate will be awarded for students that have fulfilled at least 80% attendance for that enrolled module.

ASSESSMENT

3 modules (Marketing Leadership and Planning, Managing Corporate Reputation, Emerging Themes) will be assessed by assignments set by the CIM. The 4th module (Analysis and Decisions) will be assessed by examinations set by the Chartered Institute of Marketing (CIM-UK).. Modules are assessed twice annually with exam sittings and case study deadlines in June and December.

AWARDS & RECOGNITION

This program is awarded by the Chartered Institute of Marketing, UK. Successful participants will be awarded a Postgraduate Diploma in Marketing and be allowed to use the designatory letters "PGDipM" after their name upon completion of the program.

Upon the successful completion the CIM Professional Postgraduate Diploma in Marketing, you are eligible to

• Apply for direct entry into Executive Master or MBA programs
• Apply for Chartered Marketer status upon fulfilment of the professional development hours.

ADMISSION CRITERIA

• CIM Professional Diploma in Marketing
• Any undergraduate or postgraduate degree with significant marketing content or a non-marketing degree plus 3 years´ marketing management experience.
• 6 years operational marketing experience, 3 of which should be at a senior level.
• Other appropriate qualifications are reviewed on a case to case basis.

PROGRAM FEES

The investment for this program is S$5,200 and covers course notes, assignments, examinations, certificate on completion and transcripts.

Fees are due and payable in 2 instalments listed below:
1st instalment (Payable upon confirmation of acceptance)	S$2,600
2nd instalment (Payable 3 months after start of course)	S$2,600
Total Program Fees	S$5,200*

ASSESSMENT FEES:

Emerging Themes (Assignment)	£90
Marketing Leadership and Planning (Assignment)	£90
Managing Corporate Reputation (Assignment)	£90
Analysis and Decisions (Examination)	£90

MEMBERSHIP FEES:

CIM annual studying membership fee

£165

*Course fees are subjected to prevailing GST

APPLICATION PROCEDURES

Interested applicants are required to submit the following:

• Duly-completed application form (download Form).
• Certified true copies of all education certificates and transcripts.
• Your detailed Profile – Curriculum vitae.
• Statement of Personal & Career Objectives.
• Application processing fee of S$107 (non-refundable).

FIND OUT MORE

Download our prospectus for more information