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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING

This hands-on course is for executives who want to jump start their social media activities and to engage the public with web 2.0 tools and strategies. This workshop is suitable for those who have no prior knowledge of web design, social media or experience in copywriting. The course is designed to help you walk away with the confidence to start a social media campaign.

PRACTICAL AND PROFESSIONAL KNOWLEDGE

During this course, you will learn the basics of using social media on sites such as Facebook, Twitter, FourSquare, LinkedIn and social media tools such as HootSuite, Tweetdeck and more. You will also learn about the vast digital marketing landscape and how different digital channels work together to create effective campaigns. Setting up the accounts are basic steps; you will also learn the secrets of growing your fan base and traffic by engaging the public in online conversation. The course also facilities professional networking and sharing of experiences for students to learn from one another.

WHO SHOULD ATTEND

This Professional Certification program is designed to meet the growing need of industry professionals seeking to learn more about social media. It is also suitable for professionals seeking a career switch into the marketing and service marketing related industries, government agencies, private firms as well as non-profit organizations.

  • Business Director, Managers across all industries
  • Senior officers in Government agencies who are interested in engaging in PR and Marketing activities
  • Business owners and entrepreneurs who are interested in marketing without a budget
  • PR professionals, events organizers who are interested in engaging the crowds through the social media sphere
  • Academics, researchers, trainers and consultants in related areas and interest
  • Artists, entertainer, authors and musicians who want to reach out to their fans

BENEFITS OF ATTENDING THIS CERTIFICATION

At the end of the program, graduates will be equipped with the knowledge and skills to:

  • Understand the basics of digital marketing with an emphasis on social media and how leading companies are engaging with prospects and clients online.
  • Create brand loyalty and increase customer awareness through Facebook fanpages, blogs and other groups
  • Enhance relationships and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty
  • Utilize free media sharing sites like YouTube and Flickr to increase brand awareness and build multiple touch points to engage with stakeholders
  • Learn about social media crises, and their effects

PROGRAM STRUCTURE

The Professional Certificate in Social Media Marketing program is a 1 Day Professional Certification Program with over 8 contact hours of face to face lectures conducted by an international faculty from Baruch College, The City University of New York with extensive working experience and market knowledge.

 

EXECUTIVE LEARNING APPROACH

  • Flexible teaching styles - We aim to ensure that managers are active participants in their own development, not passive recipients of training.
  • Shared experiences - By working closely with a group of people from a wide range of cultures and industry sectors, you will gain an invaluable insight into different business practices.
  • Application of current thinking - Our faculty are experienced professionals who can help you learn how to apply best practices to the real world environment of your own organization.

ABOUT CITY UNIVERSITY OF NEW YORK

Founded in 1847, Baruch College, The City University of New York is America's largest AACSB accredited business school. AACSB Accreditation is the hallmark of an internationally recognized education exclusively reserved for the best graduate schools in the world. As of December 2008, only 560 universities hold the prestigious AACSB business accreditation which includes the National University of Singapore (NUS) and Nanyang Technological University (NTU). When you join Baruch College, you tapped on an international network of over 100,000 alumni which includes 12 Nobel Laureate winners, one of the highest among public university worldwide.

AWARDS & RECOGNITION

Upon successful completion of this Professional Certification program, A Professional Certificate in Social Media Marketing is awarded by Baruch College, the City University of New York.

FEES

To ensure maintain the quality of this professional Certification, enrolment is capped at 25 participants per session. Registrations are processed on a first-come, first-served basis.

Date 17th November 2011 (Thursday)
Venue Concorde Hotel, Orchard Road
Time 9.00am to 5.00pm
Fee S$988

For Registration, please contact Mr Eric Tan at 6720 3333 OR Email: eric@aventis.edu.sg

Social Media Expert - Professor Linda Gharib

Linda Gharib is an Adjunct Professor of Internet Marketing & Global Business at the Zicklin School of Business at Baruch College in New York City. Linda is a seasoned marketer employed at Citigroup as a Senior Vice President in Citi's consumer marketing division concentrating on digital marketing insights and integration. Prior to joining Citi, Linda worked at Microsoft Corporation where she partnered with advertising agencies and Fortune 100 brands including Bank of America, Delta Air Lines, Kraft Foods, Wells Fargo, Macy's, Verizon, and Procter & Gamble. Linda worked closely with her clients to develop cross-channel digital advertising campaigns on the Microsoft network of online properties including Bing, MSN and Xbox.

Prior to joining Microsoft, Linda was a Marketing and Investor Relations Manager at a leading law firm specializing in securities and antitrust litigation. Linda developed integrated marketing strategies targeting clients that were the victims of corporate wrongdoing.

Linda is passionate about mentoring the next generation of marketers. She advised the winning Baruch team in the 2011 Collegiate ECHO Challenge and was instrumental in envisioning and launching the Microsoft Advertising Digital Challenge, an international digital advertising case competition. Linda serves as the co-chair of the 212 Interactive Advertising Club professional development committee and partners regularly with the American Marketing Association and the Direct Marketing Association. She is also a frequent guest presenter at universities and industry conferences.

Linda holds an MBA in Marketing from Baruch College and studied International Marketing at the Thunderbird School of Global Management in Zurich, Switzerland. Linda earned her BA in English and Media Studies from Hunter College and studied Italian Renaissance Art and Literature in Florence, Italy.