PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING


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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING

This hands-on course is for executives who want to jump-start their social media activities and to engage the public with web 2.0 tools and strategies. This workshop is assumes no prior familiarity with social media or experience in web design. The course is designed to help you walk away with the confidence to use social media effectively as an individual as well as to start a social media campaign.

PRACTICAL AND PROFESSIONAL KNOWLEDGE

During this course, you will learn the basics of using social media on sites such as Facebook, Twitter, FourSquare, LinkedIn and social media tools such as HootSuite, Tweetdeck and more. You will also learn about the vast digital marketing landscape and how different digital channels work together to create effective campaigns. Setting up the accounts are basic steps; you will also learn the secrets of growing your fan base and traffic by engaging the public in online conversation. The course also facilities professional networking and sharing of experiences for students to learn from one another.

WHO SHOULD ATTEND

This Professional Certification program is designed to meet the growing need of industry professionals seeking to learn more about social media. It is also suitable for professionals seeking a career switch into the marketing and service marketing related industries, government agencies, private firms as well as non-profit organizations.

Business Director, Managers across all industries
Senior officers in Government agencies who are interested in engaging in PR and Marketing activities
Business owners and entrepreneurs who are interested in marketing without a budget
PR professionals, events organizers who are interested in engaging the crowds through the social media sphere
Academics, researchers, trainers and consultants in related areas and interest
Artists, entertainer, authors and musicians who want to reach out to their fans

COURSE OBJECTIVES

During this course, you will learn the basics of using social media on sites such as Facebook, Twitter, FourSquare, LinkedIn and social media tools such as HootSuite, Tweetdeck and more. You will also learn about the vast digital marketing landscape and how different digital channels work together to create effective campaigns. Setting up the accounts are basic steps ; you will also learn the secrets of growing your fan base and traffic by engaging the public in online conversation as well as use metrics to evaluate social media effectiveness. The course also facilities professional networking as well as learning from each others’ experiences.

PARTICIPANTS

This program is designed to meet the growing need of industry professionals seeking to learn more about social media. It is also suitable for professionals seeking a career switch into the marketing and service marketing related industries, in private firms as well as non-profit organizations.

PROGRAM BENEFITS

At the end of the program, graduates will be equipped with the knowledge and skills to:

Understand the basics of digital marketing with an emphasis on social media and how leading companies are engaging with prospects and clients online.
Create brand loyalty and increase customer awareness through Facebook fanpages, blogs and other groups
Enhance relationships and engage with customers, potential clients, online connectors, and influencers to create brand awareness and brand loyalty
Utilize free media sharing sites like YouTube and Flickr to increase brand awareness and build multiple touch points to engage with stakeholders
Learn about social media crises, and their effects

PROGRAM STRUCTURE

The Professional Certificate in Social Media Marketing program is a One Day Certification Program with over eight contact hours of face-to-face modules conducted by experienced faculty from Baruch College with extensive working experience and market knowledge.

EXECUTIVE LEARNING APPROACH

Flexible teaching styles - We aim to ensure that managers are active participants in their own development, not passive recipients of training.
Shared experiences - By working closely with a group of people from a wide range of cultures and industry sectors, you will gain an invaluable insight into different business practices.
Application of current thinking - Our faculty are experienced professionals who can help you learn how to apply best practices to the real world environment of your own organization.

ABOUT CITY UNIVERSITY OF NEW YORK

Founded in 1847, Baruch College, The City University of New York is America's largest AACSB accredited business school. AACSB Accreditation is the hallmark of an internationally recognized education exclusively reserved for the best graduate schools in the world. As of December 2008, only 560 universities hold the prestigious AACSB business accreditation which includes the National University of Singapore (NUS) and Nanyang Technological University (NTU). When you join Baruch College, you tapped on an international network of over 100,000 alumni which includes 12 Nobel Laureate winners, one of the highest among public university worldwide.

AWARDS & RECOGNITION

The Professional Certificate in Social Media Marketing is awarded by the Zicklin School of Business, Baruch College, City University of New York.

ABOUT CITY UNIVERSITY OF NEW YORK

FEES

To ensure maintain the quality of this professional Certification, enrolment is capped at 25 participants per session. Registrations are processed on a first-come, first-served basis.

Date	6th September 2012 (Thursday)
Venue	Concorde Hotel, Orchard Road
Time	9.00am to 5.00pm
Fee	S$988

For Registration, please contact Mr Eric Tan at 6720 3333 OR Email: eric@aventis.edu.sg

Graduate School for Professionals

PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING