Graduate School for Professionals

ASM Global CEO Program

Program Structure

The ASM Global CEO program offers a comprehensive curriculum explores the role of CEOs as it relates to various strategic, policy, investor market and global challenges. The program is structured around 5 key modules and covers the key leadership and competency framework that are critical to the success of the CEO. This highly unique curriculum will incorporate team projects and case analysis, allowing participants to explore specific areas of interest for their companies under the guidance and facilitation of our professors and fellow participants.

Module 1 Strategic Leadership: Role of the Global CEO

• Redefine role of a Global CEO
• Managing Board and stakeholders
• Legal Aspect of Global Business
• Understanding financial & business performance
• Risk Management & Analysis

Module 2 Understanding the Global Business Landscape

• Business Diagnostics - Reviewing Macro-economic Environment
• Enhancing Cross-Cultural Management
• Understanding International Strategy
• Global Marketing - Trends & Analysis
• Strategic Team Projects

Module 3 Redefining the competitive landscape

• Analysis and identification of trends and development.
• Reviewing stakeholders interest and long term prospects
• Defining Growth strategies
• strategic analysis and strategy formulation
• strategic & transformational leadership

Module 4 - Value Creation & Implementation

• Innovation & Technology
• Strategic Operational Management
• Innovative & Technology

Module 5 Strategy Executio

• Developing a sustainable competitive advantage.
• International Strategy
• Effective Leadership
• Joint Ventures & Strategic Alliances
• Corporate Governance & ethics