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WHAT I DIDN’T LEARN IN BUSINESS SCHOOL

How Strategy Works in the Real World

By Dr Trish Gorman Clifford (PhD, Strategy) Former Director of Global Strategy Learning at McKinsey & Company. She currently helps mid- and upper-level managers strengthen their strategic capabilities through consulting and other learning experiences.

THE MOST COMPLEX PROBLEM in business today is: turning a new discovery into a highly profitable business line. It is a problem fraught with peril and loaded with drama. It presents the ultimate challenge to the 21st-century business strategist: You begin with a product of unknown potential, and must guide it through a world of unknowns in terms of your manufacturing, marketing, sales, organizational, and distribution processes.

You are faced with mazes and frightening risks. You analyze the situation. You try your best to predict the future. You quickly realize that many of the traditional strategy tools that you were taught in business school simply do not apply in the real world. And the reason that these tools don’t work—according to authors Jay Barney and Trish Gorman Clifford—is because they don’t take into account the human interaction and political minefields that dominate the workplace.

KEY TAKEAWAY

In their new book WHAT I DIDN’T LEARN IN BUSINESS SCHOOL: How Strategy Works in the Real World, Barney and Clifford present a fascinating and compelling business novel designed to bring strategy lessons to life by showing us how the planning process really works and how human dynamics can often get in the way.

What I Didn’t Learn in Business School is a compelling read that shows how strategy-making is part science, part art, part politics, and part change-management—important concepts to understand for anyone embarking on a new strategic initiative.

What I Didn’t Learn in Business School is a business novel that serves as a unique educational tool. Told through story, its lessons and takeaways include:

  • HIGHER EDUCATION | MBA Schooling | Management Education: Once you’ve mastered the tools, you’ve only just begun. How learning and development happens in the real world—as a continuous process, influenced by the people around you.
  • STRATEGIC MANAGEMENT: What happens when high-powered strategic analysis meets the human dynamic? How do you manage firm resources and people to achieve a sustained competitive advantage?
  • CAREER | WORKPLACE: Dealing with the people element and complex human dynamics in the workplace. Understanding career ambitions, tension, conflict, culture and organizational behavior.
  • TALENT DEVELOPMENT, TRAINING and HUMAN RESOURCES: Strategically managing “the politics of careers” within an organization.
  • COMPETITIVE ADVANTAGE: How some firms outperform others.
  • C.E.O. STRATEGY and CORPORATE GOVERNANCE: When can firms diversify to be profitable in multiple industries—versus when should they divest to strengthen their core?
  • LEADERSHIP: Building a new business unit, starting a new division.
  • ENTREPRENEURISM: Entrepreneurial behavior within large firms.
  • TECHNOLOGY | And the art of the NEW-PRODUCT LAUNCH: How to realize creative uses for a new technology. How to launch and promote a branded technology.

Speaker: Dr Trish Gorman Clifford

Dr Clifford was the Director of Global Strategy Learning at McKinsey & Company and currently helps mid- and upper-level managers strengthen their strategic capabilities through consulting and other learning experiences. She currently serves as adjunct professor at London Business School and Duke Corporate Executive Education She has held full-time faculty positions at the University of Connecticut and at Columbia University Executive Education, and was Academic Director of the Global Consulting Practicum at Wharton. She has published articles in Harvard Business Review and the McKinsey Quarterly and has conducted hundreds of workshops on strategy development, option generation and evaluation, organizational alignment, and related topics.

REGISTRATION DETAILS

Register Today: This is the only opportunity for you to catch Professor Trish Gorman Clifford in Singapore this year Register today to avoid disappointment; all registrations are processed on a first-come, first-served basis.

Register by calling Ms Sally Tan | Joaquim Tan: 6720 333 or info@aventis.edu.sg

Date 16 Nov (Tue) | 9am to 12pm
Venue Concorde Hotel, Orchard Road
Time 9.00am to 12.00pm
Fee Complimentary
Enquiries 6720 3333 | email:info@aventis.edu.sg

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