Graduate School for Professionals

POSTGRADUATE DIPLOMA IN DIGITAL MARKETING & INNOVATION – AT A GLANCE

OVERVIEW

In today's highly competitive business environment with consumer demand and digital technology evolving at a rapid pace, marketers need to be constantly identifying new marketing strategy to reach out to their target audience. The Postgraduate Diploma in Digital Marketing & Innovation is a practical oriented program, tailored to equip marketers with cutting-edge techniques and tools to effectively plan, implement and evaluate digital marketing strategies.

COURSE OBJECTIVES

The program aims to provide students with a comprehensive understanding of the effective use of digital marketing and structured marketing framework. One of the key objectives of the program is to provide students with the skills to design effective digital marketing strategy that is aligned with its business objectives.

PROGRAM STRUCTURE

This program comprises of 4 modules which can be completed in 6 months (part time). Classes for two of the modules (Deciphering Consumer Psychology and Digital Marketing Strategy) are conducted on weekday evenings from 7pm to 10pm, supported with face to face lectures and tutorials. The other two modules (Marketing Management & E-Business) are conducted through the facilitation of a dynamic online learning environment (powered by U21Global) that stimulates interaction with other course participants, fostering co-operation and the spontaneous sharing of ideas and experiences.

PROFESSIONAL DEVELOPMENT

Whichever stage you're at in your career, you can explore to undertake single modules as part of the Professional Development program. Participants may enrol and attend any of the modules for the acquisition of knowledge in a particular discipline. A Certificate of Participation (COP) will be awarded for students that have fulfilled at least 80% attendance for the enrolled module. The cost for professional development module is S$1,700 excluding GST.

ASSESSMENT MODE

Students will be assessed using a combination of examinations and assessments which could include quizzes, group discussions, case studies, presentations and examination.

AWARDS & ACCREDITATION

The Postgraduate Diploma in Digital Marketing & Innovation is awarded by Aventis School of Management. Students who have completed shall be awarded a Postgraduate Diploma in Digital Marketing & Innovation and be allowed to use the designatory letters "PGDip Digital Marketing & Innovation" after their name.

ARTICULATION PATHWAY

This is an internationally recognized program, upon successful completion of the program, applicants will be granted advanced standing and exemptions into the Master of Business Administration (MBA) program.

ADMISSIONS CRITERIA

An ideal candidate should possess:

• A degree or similar professional qualifications from a recognized university/institution, OR
• A diploma from with at least 3 – 5 years of working experience
• Senior executives with extensive experience but without academic qualifications maybe considered on a case to case basis.

PROGRAM FEES

The total investment for this program is S$6,800 (subject to prevailing GST rates) payable in 2 instalment of S$3,400. There is a non-refundable application processing fee of S$100.00 (subject to prevailing GST rates) is chargeable upon application and submission of documents. The program fees cover course materials, tuition but DOES NOT include textbooks and other miscellaneous charges, if any.

	Without GST	With 7% GST
1st instalment	S$3,400.00	S$3,638.00
2nd instalment	S$3,400.00	S$3,638.00
Total	S$6,800.00	S$7,276.00

APPLICATION PROCEDURES

Interested applicants are required to submit the following:

• Duly-completed application form
• Certified true copies of all education certificates and transcripts
• Application processing fee of S$107 (inclusive of 7% GST)

WITHDRAWAL AND DEFERMENT

All notice of withdrawal must be in writing. A full refund of the program fees paid will be made if notice of withdrawal is received more than 60 days before course commencement. If notice of withdrawal is received between 60 to 30 days before course commencement, 75% of program fees paid will be refunded.

No refund will be made after the course has commenced. Program Fee paid will not be refunded in the event of deferment regardless of whether the request made is prior to commencement or after the commencement of the program.