Graduate School for Professionals

POSTGRADUATE DIPLOMA IN BUSINESS & ENTREPRENEURSHIP – AT A GLANCE

OVERVIEW

Designed for aspiring and existing entrepreneurs, business leaders and senior management, the Postgraduate Diploma in Business & Entrepreneurship is tailored to equip students with a broad spectrum of knowledge and skills which are important for decision making and organizational development. It serves as an excellent platform for students to build their knowledge tools on the essential aspect of management in an increasingly competitive market environment.

COURSE OBJECTIVES

At the end of the program, graduates will be equipped with the knowledge and skills to:

• Develop a greater understanding of the issues in global enterprise management and give them tools and enhanced skills to seize the opportunities and avoid the pitfalls of global business.
• Provide an overview of new business organizations and functions to give you a balanced perspective in managerial decision making
• Transfer their competencies into real life applications on a specific area of business and entrepreneurship and
• Immediately apply what they learnt to their global challenges at hand.

PROGRAM STRUCTURE

This program comprises of 4 modules which can be completed in 6 months (part time). Classes for two of the subjects (Finance & Developing New Enterprises) are conducted on weekday evenings from 7pm to 10pm, supported with face to face lectures and tutorials. The other two subjects (Marketing Management & E-Business) are conducted through the facilitation of a dynamic online learning environment (powered by U21Global) that stimulates interaction with other course participants, fostering co-operation and the spontaneous sharing of ideas and experiences.

PROFESSIONAL DEVELOPMENT

Whatever stage you’re at in your career, you can explore to undertake single modules as part of their Professional Development program. Participants may enrol and attend any of the modules for the acquisition of knowledge in a particular discipline. A Certificate of Participation (COP) will be awarded for students that have fulfilled at least 80% attendance for that enrolled module.

Upon completion of the single module, successful participant will receive a certificate of achievement. The cost for professional development module is S$1,700 excluding GST

ASSESSMENT MODE

Students will be assessed using a combination of examinations and assessments which could include quizzes, group discussions, case studies, presentations and examination.

AWARDS & ACCREDITATION

The Postgraduate Diploma in Business & Entrepreneurship is awarded by Aventis School of Management. Students who have completed shall be awarded a Postgraduate Diploma in Business & Entrepreneurship and be allowed to use the designatory letters "PGDip Business & Entrepreneurship" after their name.

For participants that have enrolled and attended any of the modules for the acquisition of knowledge in a particular discipline, they will be issued with a Certificate of Participation (COP) if they fulfil at least 80% attendance for that enrolled module.

ADMISSIONS CRITERIA

An ideal candidate should possess:

• A degree or similar professional qualifications from a recognized university/institution, OR
• A diploma from with at least 3 – 5 years of working experience
• Senior executives with extensive experience but without academic qualifications maybe considered on a case to case basis.

PROGRAM FEES

The total investment for this program is S$6,800 (subject to prevailing GST rates) payable in 2 instalment of S$3,400. There is a non-refundable application processing fee of S$100.00 (subject to prevailing GST rates) is chargeable upon application and submission of documents. The course fees cover course materials, tuition but DOES NOT include textbooks and other miscellaneous charges, if any.

	Without GST	With 7% GST
1st instalment	S$3,400.00	S$3,638.00
2nd instalment	S$3,400.00	S$3,638.00
Total	S$6,800.00	S$7,276.00

APPLICATION PROCEDURES

Interested applicants are required to submit the following:

• Duly-completed application form
• Certified true copies of all education certificates and transcripts
• Application processing fee of S$107 (inclusive of 7% GST)

WITHDRAWAL AND DEFERMENT

All notice of withdrawal must be in writing. A full refund of the course fees paid will be made if notice of withdrawal is received more than 60 days before course commencement. If notice of withdrawal is received between 60 to 30 days before course commencement, 75% of course fees paid will be refunded.

No refund will be made after the course has commenced. Course Fee paid will not be refunded in the event of deferment regardless of whether the request made is prior to commencement or after the commencement of the course.

COURSE CURRICULUM

Developed and delivered by renowned academia and industry practitioners, the program is both academically rigorous and closely aligned with industry practice and framework.

Marketing Management

Marketing Management provides the framework to understand and analyze the market environment, consumers and competitors to facilitate decision making. Key concepts, principles and activities involved in marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of marketing products and services in consumer and industrial markets. Topics include product life cycles, consumer and competitive behaviour, international marketing, branding and communication strategies, and development of a marketing business plan. Internet marketing and communication strategies on the World Wide Web are examined.

Finance

This module introduces students to the finance function in an organisation. 3 strategic decisions of finance are examined: what to invest in, how finance the investment and how to manage the risks associated with the investment. Key topics such as financial planning and control, time value of money, capital budgeting techniques and asset acquisition decisions are explored. Students are familiarised with capital expenditure decisions as part of long-term financial strategy, including risk exposure and unexpected changes in the value of investments.

E-Business

E-Business presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. The module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations. This subject examines how eBusiness can be used to provide opportunities to improve an organisation's effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.

Developing New Enterprises

This module provides students with the knowledge base, the framework and skills for exploring and establishing a new business venture, whether in a corporate environment or in a standalone business enterprise. Students gain to explore a number of theories in contemporary business strategy as well as issues that arise from such strategies. From the creation of business enterprise ideas, through the development of a business model, cost structure and operations design, to the communication of business strategy to others, the topic adopts the unique perspective of a General Manager seeking to improve his firm’s competitive resources and establish a strong competitive position. The topics covered include market positioning, viable and sustainable business models, budget and capital needs, developing business strategy, exploiting global opportunities and building relationships with financiers and venture capitalists. Students are taught how to develop a business plan.