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POSTGRADUATE DIPLOMA IN BUSINESS & ENTREPRENEURSHIP – COURSE CURRICULUM

COURSE CURRICULUM

Developed and delivered by renowned academia and industry practitioners, the program is both academically rigorous and closely aligned with industry practice and framework.

Marketing Management

Marketing Management provides the framework to understand and analyze the market environment, consumers and competitors to facilitate decision making. Key concepts, principles and activities involved in marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of marketing products and services in consumer and industrial markets. Topics include product life cycles, consumer and competitive behaviour, international marketing, branding and communication strategies, and development of a marketing business plan. Internet marketing and communication strategies on the World Wide Web are examined.

Finance

This module introduces students to the finance function in an organisation. 3 strategic decisions of finance are examined: what to invest in, how finance the investment and how to manage the risks associated with the investment. Key topics such as financial planning and control, time value of money, capital budgeting techniques and asset acquisition decisions are explored. Students are familiarised with capital expenditure decisions as part of long-term financial strategy, including risk exposure and unexpected changes in the value of investments.

E-Business

E-Business presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. The module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations. This subject examines how eBusiness can be used to provide opportunities to improve an organisation's effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.

Developing New Enterprises

This module provides students with the knowledge base, the framework and skills for exploring and establishing a new business venture, whether in a corporate environment or in a standalone business enterprise. Students gain to explore a number of theories in contemporary business strategy as well as issues that arise from such strategies. From the creation of business enterprise ideas, through the development of a business model, cost structure and operations design, to the communication of business strategy to others, the topic adopts the unique perspective of a General Manager seeking to improve his firm's competitive resources and establish a strong competitive position. The topics covered include market positioning, viable and sustainable business models, budget and capital needs, developing business strategy, exploiting global opportunities and building relationships with financiers and venture capitalists. Students are taught how to develop a business plan.