Graduate School for Professionals

POSTGRADUATE DIPLOMA IN BUSINESS ADMINISTRATION – Course Curriculum

COURSE CURRICULUM

Developed and delivered by renowned academia and industry practitioners, the program is both academically rigorous and closely aligned with industry practice and framework.

Organizational Theory & Behavior

This module will equip you with a good understanding of the behavioral science theories and applications behind management. Organizational behavior is an interdisciplinary field drawing from numerous disciplines including psychology, sociology, organizational theory, statistics and many others. It will also cover the effectiveness of "soft" management interventions such as work motivation, work attitudes, socialization, work teams, leadership and organizational culture have on your organization.

Marketing Management

Marketing Management provides the framework to understand and analyze the market environment, consumers and competitors to facilitate decision making. Key concepts, principles and activities involved in marketing programs are introduced. Students are familiarised with the stages of analysis, development, implementation and control of marketing products and services in consumer and industrial markets. Topics include product life cycles, consumer and competitive behaviour, international marketing, branding and communication strategies, and development of a marketing business plan. Internet marketing and communication strategies on the World Wide Web are examined.

Financial Accounting for Managers

This module provides students with an understanding of the concepts and language of accounting, to be used as an effective tool for communication, monitoring and resource allocation. Standard techniques of analysis are covered, including ratio and financial statement analysis and financial statement articulation. Students are provided a framework for understanding financial statements, accounting reports and parent-subsidiary relationships.

E-Business

E-Business presents the key concepts of e-Business, focusing particularly on business issues, challenges and opportunities. The module explores the implementation of information technology-enabled business strategies via Internet-based business practices. The focus is not on the technologies per se but on the business applications and characteristics of the technologies that can bring enhanced revenues, cost savings and broader market reach to organisations. This subject examines how eBusiness can be used to provide opportunities to improve an organisation's effectiveness and competitiveness in its overall strategy and functional activities through communication, coordination and transactions over the Internet and associated technologies.